Full-Funnel DSP

Cambridge Audio

Prove Amazon DSP's full-funnel contribution for a long purchase-cycle premium audio brand at risk of cutting DSP.

81%

DSP influence

of total sales

60%

New-to-brand

of DSP orders

+19%

Sales uplift

overall

+48%

Customer base

increase

The Brief

Cambridge Audio sells high-value hi-fi equipment with a long purchase cycle. DSP was undervalued on last-click ROAS and at risk of being cut. We needed to prove its true full-funnel contribution before the budget disappeared.

Campaign Timeline

How the growth happened.

Diagnose

Mapped the real shopper journey and ad overlap with Amazon Marketing Cloud.

Full-funnel

Combined DSP with Sponsored Ads across awareness, consideration and conversion.

Reallocate

Moved budget toward the paths that initiated new-to-brand demand.

Prove

Attributed 81% of sales to DSP and grew the customer base by 48%.

The Numbers

Outcomes at a glance.

What we did

DSP + Sponsored Ads mix
Amazon Marketing Cloud analysis
Shopper journey & overlap mapping
Budget reallocation