Competitive Acquisition
ZeroWater
Hit a first-month ROAS target and outperform category leader BRITA in a fiercely competitive filtration category.
Target hit
ROAS
in month one
Outperformed
vs. BRITA
on conversion
Faster
Acquisition
customer growth
Strong
Foundation
early campaign base
The Brief
ZeroWater entered a crowded water-filtration category dominated by BRITA. The goal was aggressive but clear: hit a ROAS target in the very first month and win share directly from the category leader.
Campaign Timeline
How the growth happened.
01
Target
Built high-intent and competitor-conquesting audiences around BRITA shoppers.
02
Launch
DSP-led execution with sharp messaging on ZeroWater's 5-stage advantage.
03
Optimize
Real-time bid optimization tuned directly against ROAS targets.
04
Win
Hit the first-month ROAS target and outperformed BRITA on conversion.
The Numbers
Outcomes at a glance.
Target hit
ROAS
in month one
Outperformed
vs. BRITA
on conversion
Faster
Acquisition
customer growth
Strong
Foundation
early campaign base
What we did
- High-intent retargeting
- Amazon DSP precision targeting
- Messaging vs. BRITA
- Real-time bid optimization
