eCommerce Marketing
STIM Oral Care
Scale Amazon India sales and hit a ROAS of 5 in six months — despite low visibility, high ACOS and weak engagement.
3.8x → 11.4x
ROAS
3x growth in 8 months
₹14.7L → ₹24.7L
Sales
+68% revenue
15.3% → 8.8%
TACoS
43% more efficient
4,819 → 10,092
Orders
2x volume
The Brief
STIM, an oral-care brand established in 1965, was stuck with low organic visibility, a high advertising cost of sales, and limited customer engagement on Amazon India. The mandate: accelerate marketplace growth and prove advertising efficiency within months, not years.
Campaign Timeline
How the growth happened.
01
Audit
Deep listing, keyword and campaign audit surfaced high ACOS and thin organic visibility.
02
Rebuild
Revamped listings with SEO and interactive A+ content; killed wasteful campaigns.
03
Harvest
Shifted budget to proven, high-converting keywords and tightened bids.
04
Scale
Compounded the winners — ROAS climbed to 11.4x while TACoS fell to 8.8%.
The Numbers
Before vs. after.
ROASBefore → After
TACoSBefore → After
Monthly SalesBefore → After
OrdersBefore → After
What we did
- Revamped listings & SEO
- Interactive A+ content
- Restructured underperforming campaigns
- Creative aligned to product pages
