Amazon DSP
Michelin France
Scale efficiently beyond Sponsored Ads with Amazon DSP while protecting profitability in the French marketplace.
6.24x
ROAS
strong return
€44.2K
Sales
from €7.1K spend
6x+
Return
on spend
High-ROI
Growth
beyond Sponsored Ads
The Brief
Michelin France wanted to grow beyond the ceiling of Sponsored Ads without sacrificing profitability. Amazon DSP was the lever — but only if it could scale sales efficiently and hold a strong return.
Campaign Timeline
How the growth happened.
01
Expand
Activated Amazon DSP to reach demand beyond Sponsored Ads.
02
Target
Layered advanced audience targeting and remarketing.
03
Monitor
Weekly optimization and disciplined budget balancing.
04
Scale
Delivered 6.24x ROAS — €44.2K in sales from €7.1K of spend.
The Numbers
Outcomes at a glance.
6.24xROAS
What we did
- DSP activation & audience expansion
- Advanced targeting & remarketing
- Weekly monitoring & optimization
- Balanced budget allocation
